I know, I know.
It confused me too. At first you think it’s Joy Division – because it looks exactly like Joy Division – but then the music chimes in and knocks you for six. The Shed 7 style jangling juxtaposed with the sombre stylings of Ian Curtis (and an exact replica of his haircut) really jars, mentally. The messy coupling makes your spine jangle in its slot as you try to balance the two sides of your brain.