Google is all powerful! It knows who you are, where you live and what you watch when you’re jerking off. Luckily there’s still a way for rock n’ roll to stick it to the man – even a man that will happily make naked ladies appear on your screen whenever you like – form a band even the big G can’t track down! DT ignores the spellcheck and checks ‘em out:
1: The Band.
The masters of post-modern irony. It’s fairly obvious these days that Bob Dylan is an alien time traveller, which explains how, despite dying before the spread of the internet, Richard Manuel managed to utterly confound the combined powers of Google and..erm..Ask Jeeves..with this name, which returns just about every MySpace page on the planet. Good work alien Bob!.
Sacramento, California, has it’s fair share of funk/dance/post-punk ensembles, all dying to get talked about. Unfortunately !!! seem to have chosen their name based on the sound their maternal grandmother made upon finding porn in their bedroom.
A brilliant name unfortunately hoovered up for use by some bloody politicians -Members of Parliament… and there’s three of them..do you see what they did there? Do you get it? How we laughed at the DT office as we spent 3 straight hours trying to find a website almost as elusive as D.A.D’s (before realising we could find them on wiki. Strangely, they recently changed the name to MP4, which made sense with the extra member, but must have halved the number of hits these guys were getting.
It seems like a great name doesn’t it? It’s fresh and modern sounding, with a bit of an edge, some meaning behind the name. Until one of your fans wants to know more, and is faced with 248,000,000 results, most of them for knocked off copies of The Wedding Crashers. Not helped by that terribly familiar logo..
Luckily no one in their right mind would bother searching for the baldy Manchester egomaniacs, but try googling them – or indeed their hit Sit Down – and see what you get: More adverts for beanbags and office furniture than you can shake a lazy Madchester shoegazer at.
A bit of an anomaly here, as the titans of drone doom can actually be googled. What they can’t be however, is downloaded. Go to BT or Kazaa or whatever –try typing that name in. It can’t be done! So underground they refuse to believe anyone would be able to share their music – probably because they record it on wax cylinders.
7: 404 Forbidden
A band so difficult to find, that after an hour of looking for a picture, I though “ah fuck ‘em” and instead used an image of Bay Area Thrashers Forbidden (Partially because I vaguely resemble singer russ)! 404 encapsulate the frustrations of legions of garage band users, as evidenced by similarly named associates 403 and 405. Face it Casio-centric noisecore-ists everywhere, you’d be better off with a moog.
Proof positive that the Aaron A. Aardvark trick may mean you’re first on the shelves in HMV, but when the entire music marketing game changes overnight, you’re fucked. It also doesn’t help that A! are fucking awful.
Any more? Send ‘em in and undermine their undergroundness!