mFlow – Is It Any Good?


The new way of discovering music through people. – Where music comes recommended. -Sit back and listen in full as your friends, dj’s and artists flow you the tunes they really rate flow music to your own friends and followers and earn 20% of the price when they buy.

. Uh. Yeah. So it’s Spotify plus Twitter with some way to make some money if people buy what you recommend to them. It’s quite confusing.

So lets see if it’s any good. I’m downloading it now.

Setup is utterly painless. Not sure why it wants my whole name but hey. To them my name is Optimus Motherfucker. The login screen also looks like a laynyard. That’s a nice touch.

Lets see how it works. Nicely done tutorial – no  video. Just some screens. OK, so I have to follow people to get ‘flows.’ That’s the music I can listen to. I refuse to make a joke about ‘flow’. I’m above it. Really. If I ‘flow’ music and someone buys it I get a few pence.

Ok. So who can I follow?

Fuck. Zane Lowe. I hate that guy. NME? Bah. I’m not sure they fit my taste. Bit too, well, NME. Popjustice? Love the man’s writing, but can’t say I agree with what he says is AMAZING.

I’ve heard Metal Hammer is on here, so I might as well take a punt and follow them . How do I find them? Ah, they’re featured. If they weren’t I’d have no idea.

Followd. They’ve flowed some Bon Jovi. Way metal guys. But I can take a listen to the track. To be honest nothing they flowed is ‘new music’ though. Anyone who has even stood close to a metalhead knows the bands they’re recommending.

Let’s recommend something. Clutch? Clutch. More people need to know about them.

Search Clutch. One song. From The Crobar album. Strange. Let’s listen to it first so I know what I’m talking about.

Also, 90% of searches came up bad. Not much choice. Yes, the service is new so I’m going to be uncharacteristic nice and forgive them – but they better get a shit-ton of songs in there soon.

I only get a 30 second sample. Well, that blows.

What do I do with 30 second samples? I send them to people so they can hear the whole song. I’m comfused. And a bit angry. This makes no sense.

Can someone explain this to me? I want to listen to music, but I can’t. I’m going back to Spotify and Grooveshark until someone explains why this is a good idea. I like listening to whole songs. I like listening to new songs. I don’t like having to wait til someone sends me something so I can listen.

So, yeah, if you like your music taste dictated to you – go for it!

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  • Mitch
    Posted April 16, 2010 at 1:36 pm | Permalink

    The login screen is amazing, but the rest is a bit meh. I guess the main selling point is making money, but I already pay for Spotify Premium and can easily send links to tracks through it. Even if I didn’t pay for Spotify I could still hear the full thing as well. The sort of thing that would work better as an add on rather than a fully fledged service.

  • Von
    Posted April 16, 2010 at 1:46 pm | Permalink

    Agree! I like the idea of a twitter / spotify hookup. As well as tweeting the song to followers you could see who else did too and follow them as well as you had the same taste. or something.

    30 second samples were dead 5 years ago.

  • Posted April 16, 2010 at 3:48 pm | Permalink

    It’s…ok isn’t it? It’s a decent interface but I reckon they need to supply a big start-up flow of tracks or something similar. Could be great for new bands, or could end up being Kerrang! radio. So far, so….meh….
    A spotify playlists hookup or something like grooveshark would be a massive step-up, but right now it seems more like an add-on than a product in it’s own right.

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