Reviewing this gig could be a problem. In fact, I’m not sure if I’m even reviewing it on the right blog. Yes, it was a gig, but it was also the launch of a new car, and featured some pretty kickass tech, so perhaps it should be over at Electric Spectre.
(So It’s there now too.)
So Chevrolet are launching a new car. If it was something like a Camero or a Nova we might expect their launch party to be held in a strip bar and feature entertainment from Monster Magnet, the Drive By Truckers, the Dallas Cowboy’s cheerleaders and a fountain of Malt Liquor. Unfortunately we don’t live in a cartoon version of the 70s. Cars are now economical, safe and don’t come with bucket seats, four tracks and NOS as standard. Shame really. So instead we have The Mystery Jets, Nick Grimshaw and a nail bar.
The Mystery Jets, to me, are another identikit, landfill indie band, and Nick Grimshaw can fall on a spike for all I care. But for some reason, I had a really good time. Why? Free booze, fun toys to play with a good organisation.
Some bright Spark (Eh? See what I did there.) had set up a life size screen displaying the Spark and a ‘virtual’ spraycan. This was coupled with a nice, easy to use graffiti program allowing us to spray paint the car. The cool thing was that this was projected onto a real Spark.
This meant me and Interceptor spent far too much time trying to recreate the Mirthmobile from Wayne’s World, the Batmobile and Ecto One as well as some very obscure 2000AD referencing graffiti.
We then decided to crash a photo of some models being taken in the car by getting in the back and asking how much it was for “South of the River”. We’re dicks. Sorry.
The DJ booth was pretty cool too – a Spark on it’s side with it’s wheels being used as the turntables.
So – I’m sure the Mystery Jets fulfilled their contractual obligations and played their music, and Grimshaw played some records. But I wasn’t looking.
You can check out pictures from the gig here – including some car graffiti – You can probably spot ours….