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In New Music The BBC Trust

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What is the sound of 2011?

BBC’s sound of 2011 is quite a big deal in the world of music and deservedly so, not only does it allow new music to have its chance at throwing the charts into disarray, but it determines what you will be being smacked in the ears with for the rest of the year when you listen to the radio, go to clubs, bars, and when you tune into the fucking X-Factor, you know you do, you corporate bastard.

This year the BBC mixed things up by allowing the presenters of the ‘In New Music We Trust’ shows to take over the daytime schedule with Zane Lowe announcing the top 5 artists over the course of the week. Cleverly the BBC have got themselves a built in audience of those who regularly tune in to be educated by the likes of Zane and Huw and those who expected Chris Moyles to be dishing out his personal brand of morning coffee with way too much sugar. Read More »

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