Ohhh…Slow Club, you clever buggers. With your fringe and your stubble and your summer-y, inoffensive indie and your deliberate attempt to bait us music bloggers with your viral shenanigans. Simply by mentioning the uses of a video nowadays – within the video for Trophy Room – YouTube and seen once at stupid o’clock on MTV 7 – and the potential to go viral you’ve hooked us.

Can we make your video go viral? Not sure. There arn’t any cats, or dance routines so possibly not. But we’ll try. Why? I don’t know. I’ve been confuddled by the messaging.

Subtle, clever bastards.